The demand for innovative marketing solutions in the corporate sector, as well as the desire for luxurious events in the social and private sectors is the focus of our company. As clients demand a more holistic approach to event planning, we provide a unique 360° perspective by seamlessly combining event planning, design and production all under one roof. As a client of Identity, you will be immersed in ideas that reflect your corporate objectives or personal sense of style as we create, and execute a truly memorable event with unparalleled service.


Corporate Event Planning

We build and define brands through unique events. Whether a product launch, a milestone celebration, a retail opening or fundraiser, our expertise in food, service, entertainment and design will elevate your occasion and our understanding of your consumer and audience will enhance your event’s relevance. Corporate services include:

  • Budget Planning & Management
  • Concept Development & Storyboarding
  • Custom Graphic Design & Print
  • Event Planning & Production
  • Meeting & Conference Planning
  • PR & Communications
  • Staging, Styling, Accessorizing
  • Strategic Partnerships
  • Supplier Sourcing & Management
  • VIP Talent Management

Event Design & Decor

As event designers, it is our job to bring your vision to life by combining it with our design, decor and logistical expertise. We develop your vision and theme into a tailor-made extraordinary environment rich in detail and magical moments that your guests will remember forever. Design services include:

  • Concept Development & Storyboarding
  • Custom Furniture & Accessories
  • Custom Graphic Design for Wall, Floor & Ceiling Treatments
  • Draping, Upholstery & Linens
  • Lighting Design & Coordination
  • Illustrations, Sketches & Floor Plans
  • Stylized Visuals – Bars, Food Stations, Signage & Staff Attire
  • Stunning Floral & Tabletop Design

Wedding Planning

We specialize in designing beautifully styled weddings that reflect your unique taste and style. Our technique brings together colour, texture, lighting and décor as we transform your space into something truly spectacular. While we are known for our extraordinary weddings, we equally specialize in designing and planning engagement parties, rehearsal dinners, post wedding events and bridal showers. Our planning capabilities include:

  • Budget Planning & Management
  • Design Integration Across All Facets – Décor, Entertainment, Catering etc.
  • Develop the Overall Event Vision
  • Event Management
  • Graphic Design of All Paper Products
  • Logistical Management of Load-in & Load-out
  • Manage Flow & Orchestration of Timing & Event Details
  • Onsite Day-of Coordination
  • Printing of Paper Products & Assembly
  • Supplier Sourcing & Management


MELODY ANSARA In a career spanning over 15 years, Melody has developed a name for herself by managing and executing multi-million dollar luxury events for national and international corporate clientele. Whether it’s a product launch, a stylish wedding, a grand opening of a venue or a birthday celebration; flawless execution, personal touches and exceeded expectations always mark Melody’s events. Her ability to bring to life beautiful and unique design concepts is matched by her expertise in project management, operations and logistics, placing her amongst Toronto and Vancouver’s most elite event planners.

RALF MADI With over 25 years in marketing & promotion, Ralf has an ability like no other to raise your brand exposure. His resume includes the creation and development of many of Toronto’s most successful and unique venues and events. Always looking forward, his ability to see where trends are forming and what will sell, coupled with a reputation that has put him on the map as one of the industries most well-liked and respected personalities makes him an invaluable asset to any project. Our clients appreciate his talent, his successes, his connectedness and commitment to bringing their event to life.